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The broad appeal of social media — from medical and political blogs to Facebook and Twitter — has made its way into the physician realm, too. Today, an estimated 60 percent of doctors are either actively using such cyber-forums in their professional lives or are considering doing so. These venues offer a valuable way to connect and communicate with colleagues and to become involved in big-picture discussions about health care at the regional and national levels. But social media participation carries actual and potential risks from the standpoint of liability, so physicians should consult with both their employers and malpractice carriers before engaging in publicly visible activities..
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